Reading in e-mail? View in your browser instead Your AI Game Plan: How Student-Athletes Can Win Big On and Off the Field The New Playbook for Success Picture this: It's 6 AM and you're already juggling a protein shake, your textbook for today's quiz, and checking if coach moved practice earlier. Sound familiar? If you're a student-athlete, you know the struggle is real. Between training, games, classes, and somehow finding time to sleep, managing everything can feel impossible. But here's the...
8 days ago • 3 min read
Reading in e-mail? View in your browser instead Game Plan: How College Athletes and Their Families Can Navigate the SAFE and SCORE Act Uncertainty The Big Picture: Two Bills, Two Very Different Futures Imagine you’re playing a video game where the rules keep changing while you’re in the middle of the game. That’s what college athletics feels like right now. Congress is debating two major bills that could completely change how college sports work – but nobody knows which one will win, or if...
15 days ago • 4 min read
Reading in e-mail? View in your browser instead Picture this: While mega-brands throw millions at star football quarterbacks, a small Baltimore bagel shop is changing the NIL game one breakfast sandwich at a time. Welcome to the scrappy, creative world of NIL deals that actually make sense for everyone involved. The Towson Tigers and Their Bagel Buddies At Bagel Works in Baltimore, owner Samantha Giancola had a brilliant idea. Instead of competing with deep-pocketed corporations offering...
22 days ago • 3 min read
Thriving Beyond the Spotlight - How Small-Market Athletes Can Build Valuable Brands The headlines feature million-dollar NIL deals at powerhouse programs, but what about the thousands of talented student-athletes at smaller schools or in less prominent sports? With President Trump’s recent executive order bringing new federal guardrails to the NIL landscape, the playing field might be leveling—creating fresh opportunities for athletes outside the spotlight. As federal oversight brings more...
29 days ago • 3 min read
Why the Wisconsin-Exact Sciences Partnership is the Blueprint for Smart NIL Deals Reading in e-mail? View in your browser instead Imagine getting paid while learning skills that will help you long after you hang up your jersey. That's exactly what's happening with the University of Wisconsin Badgers and Exact Sciences partnership – and it's changing how we think about NIL deals. When most people think of NIL (Name, Image, and Likeness) deals, they picture big paychecks and flashy...
about 1 month ago • 3 min read
When Your Jersey Says One Thing But Your NIL Deal Says Another: The Coming Storm in College Football Reading in e-mail? View in your browser instead The Setup: A Perfect Storm Brewing Picture this: You're watching your favorite college football team on Saturday afternoon. Your star quarterback rolls out of the pocket wearing a jersey with a big Nike swoosh and a shiny new Gatorade patch. But here's the twist – that same quarterback just signed a personal NIL deal with Adidas and Powerade....
about 1 month ago • 5 min read
Reading in e-mail? View this newsletter in your browser instead The High School Sports Shake-Up: How College's Portal Madness is Changing Everything for Young Athletes Remember when high school football was about hometown heroes who grew up dreaming of playing for their local college? Those days are fading fast. Today's high school athletes are navigating a completely different world—one where college coaches prefer experienced transfer players over fresh-faced seniors, and where the path to...
about 2 months ago • 6 min read
Reading in e-mail?: View this newsletter in your browser instead. What Parents Need to Know About the New NIL Gold Rush Picture this: your teenager comes home from soccer practice with more than grass stains on their uniform. They’re carrying a contract that could pay them more money than you make in a year. Sound impossible? Not anymore. In July 2025, 14-year-old soccer star Loradana Paletta became the first U.S. teen to sign with Italian sports brand LOTTO, joining a professional roster...
about 2 months ago • 5 min read
Reading in e-mail?: View this newsletter in your browser instead. Don’t Miss These Game-Changing Deadlines: Your NIL and NCAA Survival Guide for Fall 2025 October 1st could change everything for college athletes – here’s what you need to know right now College athletics just got a massive makeover, and if you’re not paying attention to these fall 2025 deadlines, you could be leaving serious money on the table – or worse, losing your eligibility. The House v. NCAA settlement has flipped the...
2 months ago • 4 min read